About Us

Physician-designed supplements raising standards
Dr. Bill Rawls
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Who is Vital Plan?

We are a wellness company committed to offering high quality natural supplements and reliable health information to help people improve their lives. Our mission is to help people get their lives back.

Vital Plan was co-founded by Braden Rawls and her father, Dr. Bill Rawls, a physician who wanted to increase awareness about supporting a healthy immune system and offer his personal journey as an inspiration and learning experience for others.

How Vital Plan Can Help

We believe there’s more to good health than just the absence of disease. We look at the underlying causes of disease, instead of just the symptoms.

We offer a simple path: By using herbal supplements and making lifestyle changes, you can provide your body with the support it needs to achieve your wellness goals.

It’s time to get your life back. We’re here to help.

Vital Plan is a Certified B Corporation®

B Corp Logo Vital PlanIn April 2016, Vital Plan became a proud B Corp™ member. This certification recognizes our triple-bottom line approach to business: profit, people, and planet. Being a Certified B Corporation identifies us as a company committed to using the power of business to address social and environmental problems.

We are the first supplement company in North Carolina to achieve B Corp™ status, and one of approximately 20 herbal wellness companies worldwide (including herbal tea companies).

What does it mean to be a Certified B Corps?

Read more about our B Corp certification in Inside Vital Plan: We Joined the B Corp Movement! » 

The Difference is Quality

Bio-available, standardized ingredients
Each ingredient that goes into our herbal supplements is hand-picked by our team of physicians and herbal experts, who work tirelessly to source the best ingredients on the planet. We use activated forms of vitamins and minerals (unlike the cheaper, synthetic forms found in most supermarket brands), and standardized forms of herbal extracts that yield a high level of absorption in the body.

Optimal dosing of each ingredient
Not only do we use top quality ingredients, but we use the optimal amount for each ingredient (which means your body actually benefits from the ingredients promoted on the label). Our honest labeling policy also reflects this. We never hide ingredient dosings under “Proprietary Blends.” Yes, using full dosings is more costly (which is why most vitamin companies don’t do this), but we only make supplements we can stand behind proudly.

100% complementary product line
Have you ever walked down the vitamin aisle and been overwhelmed by all the options? We know what that’s like—which is why we’ve designed our supplement line in a simple, streamlined way. All our products are physician–formulated to be safely taken together.

GMP-certified manufacturers & third-party testing
Our manufacturing partners continually surpass Good Manufacturing Practices (GMPs) to earn the highest certification ratings possible. This process includes third-party facility inspections and comprehensive quality tests for product batches at multiple levels of the production process. At Vital Plan, we do our homework and only establish partnerships with the top vendors in the industry. Learn about our Quality Guarantee »

Our Quality Control Process


Our Team is Here to Help You

If you have questions or comments, fill out the contact form and allow up to two business days for a response. To reach our support team by phone, please call 800-951-2414 (Monday–Friday, 9:00am-5:30pm EST).

13000 Weston Parkway, Suite 100-B
Cary, NC 27513

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