Modern scientific research continues growing and honing our knowledge of how herbs can play a central role in keeping us healthy and vibrant. Our Medical Director, Dr. Bill Rawls, a physician and expert in modern herbalism, is an avid researcher who has focused his study on how active properties of herbs are defined by their phytochemical composition. 

Based on this broad scope of data, Dr. Rawls selects botanical extracts for Vital Plan formulations according to their phytochemical properties, allowing for unique benefits and powerful protection from the constant bombardment of cellular stressors that threaten our health.

Vital Plan products are strategically designed to shield against every variety of cellular stress: The harmful effects of modern foods. The toxicity of unnatural chemicals in the environment. The hormonal disruption that comes with chronic mental strain. Factors that impede blood flow and limit physical abilities. And microbes of every variety, both opportunists inside the body and microbe threats from the outside.  

When complemented by good health habits, Vital Plan formulas can take you to a level of cellular health that is virtually impossible to achieve otherwise.

Venture into any health food store, you'll often see herbal and vitamin supplements side by side. While both can be beneficial, they each serve a distinct purpose. Vitamins and minerals act as essential nutrients, fueling various cellular processes. They are raw materials, such as amino acids, vitamins, minerals, and other organic nutrients that cells use to make enzymes, build structural components of the cell, or serve other functions.

Herbs are valued for their phytochemicals, which offer significant protection against free radicals, toxin substances, and microbial threats. Interestingly, using herbs might reduce the nutrient demands of cells, making them an essential protective tool. In other words, taking herbs may decrease your need for taking extra vitamins and minerals. It means, if you were only going to take one or the other, herbal supplements are likely your best bet for protecting your health.

There’s nothing wrong with starting with one herb at a time, but taking multiple herbs together has a synergistic effect and helps each herb work to its full potential. Think of it like an orchestra. In an orchestra, you don’t hear the sound of each individual instrument—you hear the sound of all the instruments playing in synergy. It’s the harmony that makes the music come alive. Similarly, a blend of herbs amplifies the unique properties of each herb to create synergy in which the sum of all the herbs is more powerful than each herb individually. 

Achieving synergy with herbs is possible and practical with herbal therapy because the inherent toxicity of most herbs is so low. It’s unlike drug therapy where the inherent toxicities of each drug are amplified when drugs are combined.

Vital Plan has been meticulously formulated to optimize the synergy of both botanical and nutrient ingredients. Our blends are crafted with precision, ensuring that each herb is not only potent in its own right but also perfectly complemented by its counterparts. This unique approach ensures that Vital Plan products provide an amplified therapeutic effect, harnessing the full power of nature's herbal orchestra to support your health.

Modern food plants are cultivated specifically for high yields of calories, not phytochemicals and nutrients. This is especially true of grains and beans, which offer the lowest concentration of phytochemicals and nutrients of any plant-sourced food. It even carries over into commercial meat production. Livestock feed is heavily weighted toward corn and soybeans, which are not natural foods and rob nutrition from the final product.

Though a whole-food diet rich in vegetables is a step in the right direction, gaining the levels of nutrient and phytochemical benefits that you need is challenging. Taking daily supplements is the answer. Vital Plan products are designed to fill the void left by modern food cultivation with synergistic blends of key nutrients and protective phytochemicals. 

Serving sizes of herbal products can vary greatly because, unlike pharmaceuticals, the dosing is not standardized. If you go to the pharmacy to buy ibuprofen (Advil) or an antihistamine, no matter what brand you choose, you’re going to get the same standardized dose per tablet or capsule.

Here’s why! Outside of a very narrow therapeutic dose range, drugs can have extremely serious side effects. Even very common drugs like ibuprofen or acetaminophen (Tylenol), for example, have the potential to make you very sick if you take too much. Accordingly, the dosages of pharmaceuticals must be tightly regulated.

In comparison, the potential for toxicity of most commonly used herbs (including those used in Vital Plan products) is extremely low. In fact, in many cases overdosing with a multivitamin is more likely to cause harm than most herbs.

While the serving sizes of herbs used in our products may have a broad range, rest assured that their safety profile is robust. Herbs have been used traditionally for millennia and have undergone a boom in modern research to validate safety and efficacy. Their comprehensive benefits mixed with their low potential for toxicity make them a trusted choice for holistic health.