Vital Plan B Corp
Inside Vital Plan: Joining the B Corp™ Movement
By Braden Rawls Posted 05-04-2016
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We’re proud to announce Vital Plan is one of eight herbal supplement companies worldwide to become a Certified B Corporation®! This highly regarded designation is awarded to companies who use the power of business to solve social and environmental problems, as well as meet higher standards of performance, transparency, and accountability.

As you can imagine, this is an exciting time for Vital Plan. We wanted to include you in the celebration, since you are the reason we began this journey.

What are B-Corps?

Certified B Corps are leaders of a global movement using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency, and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 1,700 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal—to redefine success in business.

“The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders—it has an equal responsibility to the community and to the planet.”
– Rose Marcario, CEO of Patagonia


Why Vital Plan?

When our company was founded, we wanted to bring awareness to our customers about herbal supplements and share Dr. Rawls’ journey in order to inspire and educate. Becoming a B Corp was a natural progression for us. We’re committed to bringing transparency to a $100 billion industry wrought with deceptive labeling, false claims, and low-quality ingredients. B Corp provides third-party verification of this commitment in every facet of our business.

We know that presenting a completely transparent sourcing, production, and distribution process with an “insanely honest” approach was different, especially for a supplement company. With that said, we think this is what puts us ahead of the pack. We want you to know that our products can help support your efforts towards wellness. No tricks, no schemes, just honest, credible information and products.

Vital Plan’s B Corp Stats

As a certified B Corporation, Vital Plan is:

  • The first supplement company in NC to achieve B Corp status
  • One of eight Certified B Corp herbal supplement companies in the world
  • Joining the ranks of Patagonia, Seventh Generation, and Ben & Jerry’s

Moving Forward

Vital Plan is on a mission to increase availability of credible holistic health support. Our goal is to help consumers maintain their health through herbal therapies and guided online programs–while causing no unnecessary harm to the environment and communities impacted by our operations. By administering Dr. Rawls’ program through a cost-effective web-based platform, Vital Plan makes holistic health guidance readily available to individuals looking to make proactive health decisions.

Vital Plan strives to use business to inspire and implement solutions for the benefit of people and the planet. From the start, our goal has been to empower everyone that our organization touches to become more proactive about their health and mindful of the way they live. B Corp gives us a framework to support this mission and put best practices in place to grow our company in a smart, sustainable way.

Thank you for being a part of our journey to build a company that operates with integrity to improve lives and make the world a better place to live!

For more information, visit

about the author
Dr. Bill Rawls
Dr. Bill Rawls has practiced conventional medicine as a gynecologist for
over 20 years and is also the co-founder and medical director of Vital Plan, a wellness and herbal supplement company.
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