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In Pursuit of Better Health for All

In Pursuit of Better Health for All

by Braden Rawls | Posted April 27th, 2018

Not everyone gets to build a company from scratch with their dad. Let me tell you, it is quite an opportunity, especially when your dad is the passionate Dr. Bill Rawls! While neither he nor I expected that our professional paths would link together, building Vital Plan has become our shared life’s work—and we’ve only just begun.

This is our 10th year of building Vital Plan together, but its inception came about five years before that, as I watched my dad combat his health adversities. His journey to wellness was undeniably inspiring: When conventional medicine let him down, Dr. Rawls’ determination to regain his life, and his intense research on alternative approaches, turned up the natural regimen that ultimately led to the Restore Kit: a combination of powerful herbs and targeted dietary and lifestyle changes.

From the beginning, our goal has been pure and simple: To share our unique, holistic approach to optimal health with others who are struggling to overcome their own wellness challenges. We hoped that by sharing Dr. Rawls’ experience and insights, we could make a positive difference in others’ lives.

My dad started by offering his holistic protocol to patients in his practice, and soon we transitioned to an online store. Since then, the company has grown beyond anything we could have imagined.

How Far We’ve Come

Vital Plan is no longer just a father/daughter story. We now have a talented team who is equally passionate about our mission, and thousands of customers from across the country and around the world who are benefiting from taking more control of their health.

While we’ve grown a lot, our goal remains the same. And over the past decade, we’ve learned some great lessons about which tools help the most for moving the needle on the wellness spectrum. These tools include:

  • Education: Knowledge truly is power, and the bulk of our time is spent gathering information and sharing everything we learn with the Vital Plan community. We do this through in-depth articles and books; email series packed with actionable advice; informative and interactive webinars; weekly newsletters; and daily social posts that share the latest health trends and discoveries.
  • Support and Community: Making healthy diet and lifestyle changes and navigating herbal therapy can take commitment and focus. That’s why we created dedicated customer support and health coaching teams to help answer questions and offer guidance and support. From the beginning, our customers have told us how much they value having a friendly, knowledgeable representative to call on, and it’s something we plan to further expand upon.
  • Natural products that meet you where you are: We’re passionate about researching the safest, most effective ingredients, gathering them from reputable sources we trust, and listening to customer feedback to be sure we’re creating products they want and need.
  • What’s New On The Horizon

    Based on our customers’ input and all of our learnings, we are in the process of developing new natural protocols that touch on more key aspects of optimal health. In fact, we’ve already started with a number of new launches this year, each complete with those same effective tools of education, natural products, support, and community.

    In the past few months, we’ve released Pure Chlorella, a superfood for a healthy immune system and gut; eVitalize, which is dedicated to sexual health; and the Gut Revival Kit, which supports healthy digestive function. And we’ve got even more coming this spring and summer — stay tuned!

    From there, we will continue to expand Vital Plan into a comprehensive wellness resource that can support our customers for years to come. We’re also growing our team to help ensure we achieve these goals and meet all of our customers’ needs. And we’ll be bringing together more physicians, researchers, writers, herbalists, wellness enthusiasts, and coaches to further support our community.

    Ultimately, we want Vital Plan to be a common thread that pulls together a diverse group of individuals who share our core values of compassion, determination, and empowerment, and who are all driven by a common passion: the pursuit of better health for every body.

    We invite you to be a part of the journey. Tell us what you want to see. We want to build this together.

    To your health,


    Braden Rawls
    CEO, Vital Plan, Inc.

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One Comment

  1. PATRICIA

    I am currently on an antibiotic for Lymes and am looking for information for the future. Thanks. I heard Dr. Rawls at a conference in Augusta Maine and he sparked my interest.

Dr. Bill Rawls

ABOUT BILL RAWLS, M.D.

Dr. Rawls' groundbreaking approach to wellness comes from decades of practicing medicine, extensive research in alternative therapies, and firsthand experience helping thousands find their path to wellness. Dr. Rawls is a best-selling author and Medical Director of Vital Plan, an online holistic health company in Raleigh, N.C.

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